Ethos Limited IPO Review

Ethos Limited IPO aims to raise ₹472.29 crore from its public offer in which ₹375 crore would come through fresh issues while ₹97.29 crore would be raised via offer for sale by the promoters. Ethos Limited IPO has been offered at a price band of ₹836 to ₹878 per equity share. Ethos Ltd (Ethos) is India’s largest luxury and premium watch retailer; it had a 13% share of the total retail sales in premium and luxury segment and 20% share in exclusively luxury segment in FY19-20.

Issue OpensWednesday, 18th May, 2022
Issue Closes Friday, 20th May, 2022
Issue Size  (₹ Cr) ₹ 468 – 472 Cr
Issue Size  (shares in ‘000)5,593,682 – 5,379,107
Issue DetailsFresh Issue of Equity Shares aggregating upto ₹ 375 Cr
 + Offer for Sale of 1,108,037 Equity Shares
 ₹ 10/- Per Share
Face Value₹ 468 – 472 Cr
Bid Lot17 shares 
Price Band₹ 836 – 878
Issue Structure : 
QIB50% of the offer 
NIB15% of the offer 
Retail35% of the offer (1,882,688 Sharesl,  ₹ 165.30 Cr)

About Ethos Limited

  • Ethos Limited was incorporated in 2007.
  • Ethos is promoted by KDDL Limited.
  • Ethos is India’s largest luxury and premium watch retail player having 13% share of the total retail sales in premium and luxury segment and a share of 20% when seen in exclusively luxury segment in FY 20.
  • It has presence across the country through a network of stores and boutiques. Its 50 stores in 17 cities.
  • Ethos Summit exclusively houses bridge to luxury, Luxury & High Luxury Brands, while Ethos Stores house premium & fashion range as well.
  • It has opened Boutiques in partnership with leading brands like Rolex.
  • Ethos also retails online through its website. Online purchase.
Ethos Watch Boutiques in Bangalore (Karnataka) - Ethos Watches

Ethos Limited IPO: Financials

Particulars / (₹ In Cr)2021(09)FY21FY20FY19
Revenue from Operations418.59386.57457.85443.53
Revenue Growth (%)-15.57%3.23%
EBITDA56.2956.4454.458.26
Profit before Tax21.628.11.9916.48
Profit for the period15.995.79-1.339.89
Net Profit Margin (%)3.82%1.50%-0.29%2.23%
Equity Share Capital18.7818.2118.2116.9
EPS- Diluted (₹ )8.74^3.15-0.755.22
RoNW (%)8.07%^3.72%-0.89%7.58%
Net Asset Value (₹ )105.4885.4382.2877.14
Post IPO Equity in cr23.34
FV10
IPO Price878
EPS ( FY21)2.48
PE FY21353.93
EPS  annaulized (9m FY22)9.13
PE FY22 ann96.12
Market Cap2049
Market Cap / Sales 3.98

Ethos Limited IPO: Assessment

  • Ethos Limited has access to a large base of luxury Customers.
  • Leading luxury watch Omni-channel retail player.
  • Strategically located and well invested store network with attractive in-store experience;
  • Strong and long-standing relationships with luxury watch brands
  • In past there has been a downgrade in company’s credit rating.
  • Ethos took a Rs. 25 cr pre-IPO placement in Mar 2022 at Rs. 826 per share to Abakkus Fund.
  • Post-IPO, the promoters will hold about a 61.7 per cent stake in the company.
  • Ethos Limited was severely impacted in FY20 and FY21 by COVID.
  • in FY21 sales were down by 15.57% to Rs 386.57 crore yoy.
  • Taking into account nine months ending December 2022 and an annualized earnings, P/E works out to 96x.
  • There are no comparable listed companies in India.
  • Company fundamentals look weak.
  • I donot intend to subscribe to Ethos Limited IPO.

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